70s Nightclub Style Returns for a Revival: Shaggy Jackets Are the Party Essential Must-Have
While the legendary New York nightclub Studio 54 closed almost four decades ago, its unique fashion influence remains strong.
Currently, the focus isn't on sheer bodysuits but on the furry, fuzzy coats and stoles favored by style icons and club-goers alike.
With the holiday party season coming up, the signature Studio 54 coat is experiencing a major comeback.
Retail Statistics Shows the Popularity
One of the most popular items from a recent partnership between a high-street brand and a designer brand is a cropped, off-white, long-haired jacket with giant lapels.
At another retailer, online queries for brown faux fur coats have jumped almost 200% compared to last year.
Interest for pre-owned fuzzy items is also soaring, with searches for faux fur increasing by over 250% in the last six months on a popular secondhand website.
"This is a one and done coat," says a lead style expert, explaining that it serves as the main piece of an outfit.
The editor prefers to wear her personal colossal furry version with hipster jeans or leggings and micro shorts.
Screen Fashion Echoes the Trend
The style is showcased in a new Netflix romantic comedy series, where a character sports a toffee-colored fuzzy jacket to a informal dinner.
When questioned about her bold look, the sister responds, "You told us to look fancy. That's style!"
Emergence of the "Glamorous" Aesthetic
The trend aligns with what an American trend forecaster is calling "glam excess."
Inspired by the extravagance and opulence of late-80s New York, this vibe evokes wads of cash, bubbly, cigarettes, short skirts, loose morals and, of course, fur.
Similar to that time, the trend is set against a uncertain financial climate.
This style is all about dressing for the lifestyle you aspire to rather than the one you are stuck with.
Modern Materials and Tongue-in-Cheek Luxury
Whereas animal fur was everywhere during Studio 54's heyday, current iterations are primarily made from lambskin—a secondary product of the meat industry—or synthetic fabrics like polyester.
The trend embodies a knowing luxury—as if a famous Muppet has taken charge with exaggerated silhouettes and surprising colors.
Star Endorsement and Exclusive Releases
An English designer was an early instigator of this trend. Her fluffy coats with curly textures have been worn by famous singers.
Because of high demand, these coats are now only sold in limited drops. An forthcoming release includes a rose and charcoal style akin to a large pom-pom, as well as leopard- and tiger-print versions with exaggerated fuzzy frou-frou.
"When you can only purchase a single item, you wouldn't choose it to be a basic jumper or a pair of ordinary trousers, you want something dramatic," says a publication head.
This sentiment is shared by a style head at a leading store, who calls it "a surprising, playful touch" that avoids the need for a complete outfit.
The Ultimate Spirit Booster
In the end, the shaggy coat can serve as a great mood lifter.
"It won't cost a lot," notes the expert, "and it's going to make you feel glamorous when the world around you is pretty dreary."